Also, it seems, I should be mainly tweeting on Thursdays between 10:30 and 11am, retweeting on Fridays around 2pm and sharing on Facebook on Saturdays before noon. Better get this programmed into my planner...
This isn't a new idea, working on publications you have to be very aware of when people are reading your articles or clicking on links. We used to create our own charts and found that most stuff was read before 8:30am. Unfortunately this led to a war of attrition between us and a rival publication as to who could get emails out fastest. We began shooting them off at 7:30, so they hired a guy in Mumbai to do it at 2am. His name was Anash, he was a pretty lousy journalist but he was prompt.
So were they better off hiring a dud to get stuff out first? Would I be better off getting up an hour earlier to do this blog? Probably not - we didn't lose numbers after our rival hired the 2am Indian, but we did get a few comments from readers about the falling quality of our rival's articles.
No matter how fast the Internet gets, quality has to come first. You can be the first out with a pile of manure or you can spend a little more time and a little more love on something that ticks all the other boxes except for breakneck speed.
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