Proof that Coca Cola is miles ahead in social media

Coca Cola recently sent a young social media team round the world in an attempt to document what makes people happy around the world using social media to its full. Doing so it proved that it is miles ahead of most of the other big brands when it comes to understanding how social media works - proof here, pictorially:

This is a word cloud derived from the firm's press release on the adventure. As you can see, the most populous words it used - 'family' 'people' 'friends' 'happiness' 'team' 'experiences' - are what social media is about. There is no mention of sales, revenue, offers, or money because that isn't what communicating through social media is about. The drinks giant got people communicating, got them interested and got them talking about their lives, all the while getting the brand even more global presence.

Well done Coca Cola, you get it.