Some good social media advice from the Pope

Not the first person most people would turn to for social media guidance, but Pope Benedict has come out and possibly inadvertently given the world some great social media advice.

The Pontif has come out in reaction to strong conservative catholic rhetoric that's appearing on blogs and youtube posts criticizing some heads of the church for not being catholic enough.

"We must be aware that the truth which we long to share does not derive its worth from its 'popularity' or from the amount of attention it receives," wrote Benedict.

While many including myself may question some of the catholic church's advice to the world, when it comes to getting the message out there, he's bang on. He does admit that he isn't a big online user but his view that social media voice needs to reflect the voice of the user is a valid one.

"There exists a Christian way of communication which is honest and open, responsible and respectful of others," he wrote. "To proclaim the Gospel through the new media means not only to insert expressly religious content into different media platforms, but also to witness consistently, in one's own digital profile and in the way one communicates choices, preference and judgments that are fully consistent with the Gospel."

He, as everyone should be, is concerned about going 'off message' just to get hits. If you are preaching the word of the Lord or promoting your brand, you have to have the right tone and reflect the voice of the source - you then put out good content which will be well received by the right people.